Google Ad Grants for Nonprofits: How Your Church Can Get $10,000 of Free Advertising Money

Is your church looking to utilize ads? Learn how your church can receive a $10,000 Google Ad Grant

Susanna Fleming

Digital giving apps and tools

Did you know that your church is eligible to receive up to $10,000 in grant money for digital advertising every single month? You read that right: $10,000! 

I know – it sounds too good to be true, especially given how difficult it can be for churches to fundraise in the first place. If I didn’t already know about this impressive program, I would probably be asking, “What’s the catch?” 

But in this case, there really is no catch! Thanks to Google’s Ad Grants for Nonprofits program, all nonprofits - including churches - can apply to receive $10,000 dollars worth of advertising credit per month to use on Google’s search program. 

Once your nonprofit qualifies for and receives the grant, you can continue to access this monthly $10,000 advertising credit as long as you meet the program's eligibility requirements. What happens if you exhaust all your credits? You won't be asked to foot any extra bills. Your ads simply stop running until the next month rolls in, and importantly, no credit card information is required to run the program.

The Power of Digital Advertising for Churches

With such an impressive opportunity available to us, it stands to wonder why more churches don’t take advantage of Google Ads for Nonprofits. 

The truth is that many churches are unaware of the power of digital advertising when it comes to evangelistic reach. Churches will set up booths at Saturday markets, place signage on every corner of their neighborhood, and mail out hundreds of postcards to invite people to their Christmas program while completely skipping over the use of strategically placed online ads. Meanwhile, thousands upon thousands of people are using the internet every day to search for churches just like yours.  

Ready to take the leap and start using digital advertising to share the gospel? Keep reading to learn how you can apply for this incredible program and use it effectively!

The Mechanics of Google Ads

“Let’s Google it.” When it comes to search engines, Google is in the lead by a long shot. Need a good recipe for tonight’s dinner? Google it. Need to scope out the best schools in the city you just moved to? Google it! New to Christianity and looking for a church to visit? That’s right – you can Google it! 

And the reality is that Google is where many people start when looking for a new church. They open the search bar, type in something like “nondenominational churches in San Diego with young professional ministries,” and hit enter. When they do, they are presented with pages and pages of results that are relevant to their search. 

This is where Google ads really shine. Google ads will push your church’s website to the top of the search page, making it far more likely that the searcher will see your website link, click on it, and end up on your website. Google ads also allow you to skip past generic, short keywords (think “church is San Diego” and use long-tail keywords (“church surf ministry for teens in San Diego"), helping you run smart campaigns that target the people who are looking for a church like yours.

The goal is not to outperform other churches on Google, of course. The goal is to help people find the right church for them while also pointing them toward events and ministry opportunities that will help them grow. Is your church liturgical and outreach-focused? Do you have a knitting ministry or stellar young professional program? Google ads are a great way to let people know! 

How to Apply for Google Ad Grants for Nonprofits 

It is surprisingly easy to apply for Google Ad Grants for Nonprofits! Follow these easy steps to get started!

#1 Add Google Analytics to Your Website

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic so that you can know how to better reach your online audience. This information will be crucial when  you are deciding what kind of ads to run on Google.

#2 Ensure Your Nonprofit Ticks All Eligibility Boxes

First things first: in order to be eligible for this grant, your church must be registered as a nonprofit in your country, such as the 501(C)(3) in the United States. While Google does have certain exceptions to nonprofits eligible for grants (schools or academic institutions, hospital or healthcare organizations, and government entities), churches are not on that list. Even so, these categories are relatively nuanced. If you have a daycare or preschool run by your church, Google is usually fine with that!

Next, your church website must meet Google’s high-quality standards, which you can view here

#3 Register Your Church on TechSoup

TechSoup is a platform specifically designed to assist charities, nonprofits, and libraries by facilitating access to donations and services from leading brands. Essentially, it operates as a security checkpoint for companies like Google, confirming that their resources are being directed to a genuine nonprofit organization.

Kickstart your journey by heading to the TechSoup sign-up page. Here, you'll input the necessary details, accept the outlined terms, and submit your registration. Patience is key in this phase as the validation process by TechSoup can sometimes extend up to a month. So, no need to worry if a response isn't immediate. Once you’re confirmed by TechSoup, log in to get your Validation Token. It will look something like this: 123s567@YourOrgName. Write it down so you can easily access it in the future. 

#4 Request a Google for Nonprofits Account

Head to Google for Nonprofits and select “get started.” Have your church’s EIN (nonprofit ID), physical address, and online contact information on hand. Once completed, you can sit back and wait for Google to determine your eligibility. Google says this takes anywhere from 2-14 business days.

#5 Activate the Google Ads Program

Once your application is accepted, you will need to activate your Google Ad grant. First, sign in to your Google for Nonprofits account. Under the Google Ad Grants section, click 'Get started' and input the website that your organization intends to use for Ad Grants. Once submitted, Google will check to ensure your website is secure.

Next, you'll need to complete the Ad Grants eligibility form, which is designed to identify organizations suitable for the Ad Grants program and to gather data that will help Google enhance your experience and efficacy. This detailed assessment, taking approximately 20 minutes, allows Google to understand your organization better.

After completing the assessment, navigate back to Google for Nonprofits and revisit the Google Ad Grants section. There, you'll find a checkbox confirming you have completed the eligibility form. Tick this, then click on 'Submit activation request' to submit your activation for review. The review process typically takes about three business days, after which you'll receive an email with further instructions.

#6 Launch Your First Campaign!

Once you've been approved for the Google Ad Grants for Nonprofits program, it's time to launch your first campaign! Try out a variety of keywords, and use Google Analytics to see what is working. Remember that you aren’t paying for your ads, so it is okay to experiment a little! As mentioned above, I recommend using long-tail keywords (e.g., San Diego church beach volleyball ministry) rather than short keywords (e.g., San Diego church). 

Importantly, make sure you only send traffic to the domain you applied with (your website), log in to your account at least monthly, and make changes every 90 days at the least. This will ensure Google does not suspend your account! 

Technology that Helps Your Church Grow!

Now that you know how to use Google ads to help your church grow, it’s time to make sure your church management software system is dialed in! Breeze Chms is a powerful software tool that will help your church stay organized so you can focus on ministry and people. Get started with Breeze here!

Share this Article:

Looking for an easy-to-use software to help manage your church?

We'd love to show you what we built!

Join 10,000+ happy churches using Breeze ChMS™.

Name
loves Breeze

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Try a demo of Breeze for yourself!
Name
loves Breeze

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Try a demo of Breeze for yourself!
Name
loves Breeze

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Try a demo of Breeze for yourself!
David P.
loves Breeze
St. Pauls United Methodist Church

Breeze has been incredible. Their customer service, commitment to innovation, and their product are top-notch. I love the features, the ease of use and the mobile applications.

Try a demo of Breeze for yourself!
Karen M.
loves Breeze
Hillcrest Church

All of our database needs have been more than met, it's easier to use than the last database we had, and the price is amazing - what a value this has been to our church! All of our staff can use this software and they do regularly. We use it to track…literally anything a church could possibly need to track regarding it's attenders.

Try a demo of Breeze for yourself!
Chris K.
loves Breeze
Crossroads United Methodist Church

Breeze has been a great asset to our church and congregation. Especially from an administrative standpoint, it has been the most adaptable and easiest church database I have ever used. The features from blast emails to giving on-line, and texting have been one of our greatest assets. Thank you!

Try a demo of Breeze for yourself!
Ed R.
loves Breeze
Church Admin

We switched from a major, web-based ChMS to Breeze and our decision is confirmed every day. We are a medium size church and we use Breeze for contributions, member management, event checkin and a few other applications custom to our church. I had trouble getting any staff to use our previous ChMS but almost all staff are using Breeze. The product is very well designed, extremely easy to learn and use and customer service is incredible.

Try a demo of Breeze for yourself!
Ellen G.
loves Breeze
Grace Church

Breeze has opened the communication highway for our congregation and staff, with very little training. Because members can update their own records and search easily for other members - and map their locations, send emails and text right from Breeze, they love it and our data is more real-time accurate. Our ministries are stronger, because they can trust the data in Breeze, which is easily accessed anywhere, anytime.

Try a demo of Breeze for yourself!
Steve H.
loves Breeze
First Presbyterian Church of Ramsey

Breeze is the first ChMS my volunteers have actually embraced. That's because it's so easy to use. The software is very flexible and gives us the opportunity to make decisions based on actual data we've collected and not just hunches or stories we believe to be true.

Try a demo of Breeze for yourself!
Allicia B.
loves Breeze
Ellel Ministries Canada

I cannot say enough about Breeze. Their customer service is so friendly, you feel like you have friends and family helping you get started, they're prompt to reply and will do whatever they can to help you get things sorted out. It's been so easy to learn, our staff is loving it and best of all even our staff who are not computer savvy find it a breeze (pun intended). We are just thrilled by our choice.

Try a demo of Breeze for yourself!
Kevin D.
loves Breeze
Central Baptist Church

From the start of our process looking for an online solution, Breeze has exceeded all our expectations. Fast data import, fast and friendly customer support, and we can’t say enough about how much we like the program itself. Very well designed and user friendly. On a scale of 1-10, Breeze gets a 15 from us!

Try a demo of Breeze for yourself!

Rated 4.9 stars – 560+ reviews on Capterra